Gaynors is the largest independent retailer of outdoor clothing and equipment in the UK. Gaynors delivers unbeatable prices and unparalleled choice and depth of product, from all the major outdoor brands. Gaynors is in the heart of the Lake District, with a 25,000 sq ft distribution centre in Lancashire, but remains a family business that puts customer service first.
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In 1948 in a city suburb of Vitry, France, an electronics engineer Berco Grimbert established a company called “Societe Electronique de Vitry” or “Sevy” for short. The firm built electrical accessories, and as a sideline, set up a unit to use its high-frequency welding machines to manufacture PVC consumer goods.
Sevy quickly outgrew it’s facilities in Vitry so the factory was moved to the picturesque Alsatian village of Buhl. After establishing it’s new headquarters, and convinced of it’s golden potential, the company added the letters “l’or” (French for gold) to it’s name. The company expanded into developing valves, pumps, boats, inflatable pools and a variety of water toys.
Today, Sevylor’s innovative designs now range from inflatable boats to whimsical floats and currently markets different items including tenders, hunting and fishing boats, specialty boats and kayaks, towables, snow tubes, air beds, pool floats and toys, river tubes, swim and sport rings, and other accessories.