Since its inception in 1984, Sportjock has been dedicated to supporting the needs of active womens that strive to excel in physical fitness and high impact sports. The originator of the Sportjock bra, along with a team of fitness professionals, could not find a bra with the necessary support to withstand the rigors of an intense fitness regimen. The design of the now famous Sportjock "Powerbrand", with its unique construction, set a new standard in the industry. Sportjock's reputation is built on a foundation using the finest high tech fabrics, quality construction, and attention to detail which provide superior support, fit and comfort. These qualities are why Sportjock customers will not settle for anything less than the Sportjock brand.